SHOP

Asia's Beauty Omni Leader

Our History

Luxasia Group is the leading omnichannel partner for beauty and luxury lifestyle brand distribution, retail, and e-commerce in Asia Pacific.

Since 1986, we have endeavoured to make a difference to Asia Pacific consumers by bringing them the finest beauty brands from all over the world – across niche, prestige, and masstige categories. Some of our most trusted names include La Prairie, Bvlgari, Guerlain, Prada and Hermes. In addition, we have successful joint ventures with the likes of LVMH Group, PUIG, Yves Rocher, and Elizabeth Arden.

As we strive to be Asia’s Beauty Omni Leader, we provide a seamless experience across online and offline channels, and bring retail experiences that excite and delight our consumers.

We live local and think global. Over the past 30 years, our successful track record of growing new brands and progressively expanding into regional markets is attributed to our ability to marry global perspectives into the operational nuances of the various local markets.

Our Values

We commit to 7 core values (RESPECT) that define us.


RESPECT
Luxasia is founded on respect for all – our Talents, Consumers, and Brand Partners. Upon this, trust is established.


ENTREPRENEURSHIP
We constantly seek out new ideas and profitable opportunities to enhance our Brand Partners’ growth in new markets.


SPEED
We enable sustainable market growth for our Brand Partners by adopting swift yet effective responses to distribution, retail, and e-commerce challenges.


PASSION
Passion drives us to make a difference to Asia Pacific Consumers. We strive to bring the finest beauty brands through easy online and offline access.


EXCELLENCE
With consistent training and capability development, we strive for excellence in all areas – from back-office to front-line Customer Engagement Officers (CEOs).


COURAGE
We overcome challenges together as One team, One Luxasia. Courage enables trust, open communication, and the escalation of issues without fear.


TRANSFORMATION
To be Asia’s Beauty Omni Leader, Transformation is a must. This enables us to outperform our past and deliver more to our Brand Partners and Consumers.

Our Business

DISTRIBUTION

We connect consumers to over 150 beauty and luxury lifestyle brands in 15 Asia Pacific countries. Armed with deep local market knowledge, we ensure fast and efficient go-to-market wherever our Brand Partners want to go and grow – whether through joint ventures, partnerships, or both.


RETAIL
Across the region, we manage a growing regional network of over 3000 retail touchpoints. We manage retail counters in department and chain stores, to  standalone retail stores –  including mono-brand stores and Luxasia’s own stores under the brand, escentials. We also connect with our consumers through engaging and delightful pop-up store experiences.


E-COMMERCE
As Asia’s Beauty Omni Leader, we aim to create a seamless and consistent consumer experience that excites and delights – whether you are interacting with us in stores, on mobile, or online. We bring the products of our Brand Partners to our fast-growing regional network of online marketplaces and own e-commerce sites, while always engaging the digitally-savvy consumers of today – all these backed by a strong, lean, and efficient back-office and logistics set-up.

We Are Leaders

Chairman

Patrick Chong

A true-blue entrepreneur at heart, Patrick founded Luxasia over 30 years ago. He is a veteran in the beauty industry and his passion drives him to continually search for the next beauty revolution and new ways of evolving businesses. Patrick is a firm believer in the power of people and core values in creating a successful organisation. He is an advocate that our past success doesn’t guarantee our future and encourages our teams to constantly innovate to stay ahead of the game.

Play Video
Group CEO

Wolfgang Baier

A passionate digital leader with a proven track record in transforming companies. Wolfgang is highly regarded and has deep expertise in the logistics, e-commerce and digital industry. Exceedingly driven and entrepreneurial, Wolfgang is constantly innovating fresh ideas, technologies and processes to challenge and improve the status quo. ‘Business As Usual’ does not exist for him. A genuine people leader, he believes in empowerment and eliminating ‘silos’ and hierarchies to create a conducive environment for experimentation and expression of diversity.

Play Video

LEADERSHIP TEAM

  • THIJS SOMMEN
    CFO
    Group Head, Talent & Excitement (Acting)
    Singapore

    View Portfolio

  • SATYAKI BANERJEE
    Group Head, Transformation & Operations
    Singapore

    View Portfolio

  • SABRINA CHONG
    Group Head, Corporate Development
    Singapore

    View Portfolio

  • JITHA THATHACHARI
    Head, Business Development
    Singapore

    View Portfolio

  • AVIS EASTEAL
    Group Head, Consumer
    Singapore

    View Portfolio

  • MARCELO WESSELER
    Group Head, e-Commerce
    Singapore/ USA

  • DAVID CHU
    Group Head, Technology
    Singapore / Hong Kong

    View Portfolio

  • CHRIS NEFF
    Group Head, Luxury Lifestyle
    Singapore

    View Portfolio

  • ALWYN CHONG
    Managing Director – Indonesia, Thailand & Philippines

    View Portfolio

  • KAI CHAN
    Managing Director – North Asia, Country Manager China

    View Portfolio

  • KAREN ONG
    Country Manager
    Singapore & Vietnam (Acting)

    View Portfolio

  • CINDY POH
    Country Manager
    Malaysia

    View Portfolio

  • NESSY WISESA
    Country Manager
    Indonesia

    View Portfolio

  • MUTYA BUENSUCESO
    Country Manager
    Philippines

    View Portfolio

  • PATRICIA HO
    Country Manager
    Hong Kong

    View Portfolio

  • CAROLINE CHENG
    Country Manager
    Taiwan

    View Portfolio