LUXASIA Group is the leading & largest beauty omnichannel distribution platform in Asia Pacific, partnering more than 120 international luxury beauty brands to delight local consumers. Its footprint spans 15 markets, comprising more than 3.4 billion people.

Since 1986, we have endeavoured to make a difference to Asia Pacific consumers by bringing them the finest beauty and luxury brands from all over the world – across niche, prestige, and masstige categories. Some of our most trusted names include Bvlgari, Guerlain, Hermès, La Prairie, Peter Thomas Roth, Prada, Salvatore Ferragamo, and SK-II. In addition, we have successful joint ventures with the likes of Elizabeth Arden, LVMH Group, PUIG, and Yves Rocher.

Here, we think global and live local. Our successful track record of growing new brands and progressively expanding into regional markets is attributed to our ability to marry global perspectives to local operational nuances, while expertly navigating each market’s challenges.

Our Corporate Video

We drive brands, develop talents, & delight consumers as the largest beauty omni-distribution platform in Asia Pacific.


We commit to these seven core values (RESPECT), as individuals, and as an organisation.


Respect holistically covers the way we work at LUXASIA. We treat each other as #OneTeam that drives brands, develop talents, and delights consumers together. We do not discriminate nor do we accept it. We are #OneLUXASIA – stronger together because we are diverse yet inclusive.


Entrepreneurship is a part of our DNA. We constantly strive to scale new heights and realise new ideas, while being frugal in what we do. We create demand and push the boundaries of what is possible. Being entrepreneurial enables us to achieve the optimal results for brands, talents, and consumers.


We anticipate the physical and digital pace at which markets and customers are evolving. Being agile and adaptable, we swiftly meet the different needs of brands, talents, and consumers. Speed is our competitive advantage as an omni-distribution platform in each of our markets.


We are passionate in what we do. Our tenacity, initiative, and sense of ownership are second nature to us. Our passion intrinsically motivates us to continuously create value for all our key stakeholders – drive brands, develop talents, and delight consumers.



We are uncompromising in our pursuit of excellence. We become the largest beauty omni-distribution platform by being the best in all we do. Excellence from back to front, excellence all-round. We know that our past successes do not guarantee our future and so, we strive to always outdo ourselves.


We take risks to achieve breakthroughs. We dare to and have to innovate. We embrace change. We are brave enough to speak up respectfully when we disagree. We have the moral courage to take responsibility for our mistakes. At the heart of it, bravery inspires action and transformation.


We are committed to continuously transforming ourselves and our mindsets. We have the grit and persistence to see things through completely. We transform so that we can become a better individual, a better company, and a better contributor to society at large.




A true-blue entrepreneur at heart, Patrick founded Luxasia over 30 years ago.

He is a veteran in the beauty industry and his passion drives him to continually search for the next beauty revolution and new ways of evolving businesses. Patrick is a firm believer in the power of people and core values in creating a successful organisation. He is an advocate that our past success doesn’t guarantee our future and encourages our teams to constantly innovate to stay ahead of the game.

Patrick Chong
A passionate digital leader with a proven track record in transforming companies.

Wolfgang is highly regarded and has deep expertise in the logistics, e-commerce and digital industry. Exceedingly driven and entrepreneurial, Wolfgang is constantly innovating fresh ideas, technologies and processes to challenge and improve the status quo. ‘Business As Usual’ does not exist for him. A genuine people leader, he believes in empowerment and eliminating ‘silos’ and hierarchies to create a conducive environment for experimentation and expression of diversity.

Dr. Wolfgang Baier
Satyaki Banerjee
Chief Operating Officer, MD Leap Commerce
Karen Ong
Chief Commercial Officer & Regional Managing Director (Singapore, Malaysia, Thailand, and Vietnam)
William Foo
Group Chief Financial Officer
Alwyn Chong
Regional Managing Director (Indonesia & Philippines)
Sabrina Chong
Group Head, Corporate Development
Jennifer Lim
Group Head, Talent & Excitement
Aileen Jen
Regional Managing Director, North Asia
Avis Easteal
Regional Head, Consumer
Jitha Thathachari
Head, Business Development, Strategy & Transformation
Shan Chen
Country Manager, Singapore
Cindy Poh
Country Manager, Malaysia
Nguyen Ngoc Phong Dinh
Country Manager, Vietnam
Srocha Zbinden
Country Manager, Thailand
Lia Amelia
Country Manager, Indonesia
Barbs Miravalles
Deputy Country Manager, Phillippines
Nicholas Gorick
Managing Director, Oceania
Eileen Tan
Deputy Chief Financial Officer
Ng Eharn
Head, Treasury and Strategic Projects
Kate Ang
Regional General Manager, Fragrances
Heidi Felicia
Regional General Manager, SK-II
Raman Arora
Regional Head, Omnichannel & Technology
Wilfred Lam
Regional Head, Supply Chain
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The Luxasia Foundation aims to make a sustainable difference to our community, particularly in improving the lives of women from our beneficiaries. The Foundation also seeks to groom the leaders of tomorrow by offering scholarships and awards to outstanding undergraduates.

Our Initiative
We provide under-privileged women with sponsorship to attend beauty and cosmetics courses, equipping them with the necessary skills for employment in the beauty industry. We hope this paves the way for them towards a meaningful career in beauty with sustainable income.
Job Placement
Upon graduation from the courses, the Foundation assists with job placement exercises and on-the-job training within the company to ready them for customer-facing roles as brand ambassadors – our Customer Engagement Officers (CEOs).
Scholarships & Awards
The Foundation partners with SPRING to give back through its Executive Development Scholarship that helps nurture young dynamic individuals into future business leaders. Through this, we fund outstanding undergraduates by supporting their full-time studies in the local universities. Upon graduation, the scholars are offered roles in Luxasia.

We also give back through the Luxasia VIE Award which recognises top undergraduates who exhibit Vitality (V), Innovativeness (I), and an Enterprising spirit (E). Candidates are selected based on their academic achievements, leadership potential, as well as their contribution in student and community activities.
Local Initiatives across Asia Pacific
Luxasia empowers its local offices across 15 Asia Pacific countries to run local community efforts that makes a difference to the lives of women in their countries. In line with our corporate vision, we focus mainly on women in need. Our efforts touch the lives of those who are struggling with disabilities, those who are under - privileged, and those who need assistance in finding jobs, particularly in the beauty industry.


What We Do
We bring beauty and luxury brands to Asia Pacific Consumers through Retail, E-Commerce and Distribution channels.
Our Latest Updates
Find out more insights about our business and Leaders in local, regional and international trade publications.