Luxasia Group is the leading omnichannel partner for luxury beauty and lifestyle brands to reach Asia Pacific consumers. We give brands the one-stop access to Asia Pacific’s largest retail and e-commerce network in beauty and luxury.

Since 1986, we have endeavoured to make a difference to Asia Pacific consumers by bringing them the finest beauty and luxury brands from all over the world – across niche, prestige, and masstige categories. Some of our most trusted names include Bvlgari, Guerlain, Hermès, La Prairie, Peter Thomas Roth, Prada, Salvatore Ferragamo, and SK-II. In addition, we have successful joint ventures with the likes of Elizabeth Arden, LVMH Group, PUIG, and Yves Rocher.

Here, we think global and live local. Our successful track record of growing new brands and progressively expanding into regional markets is attributed to our ability to marry global perspectives to local operational nuances, while expertly navigating each market’s challenges.

Our Corporate Video


Making A Difference In Every Woman's Life


Asia Pacific’s Beauty Omni Leader


We commit to these seven core values (RESPECT), as individuals, and as an organisation.


Luxasia is founded on respect for all – our Talents, Consumers, and Brand Partners. Through this mutual respect, trust is established.


We constantly seek out new ideas, try new approaches, and explore opportunities to enhance our Brand Partners’ growth in new and existing markets.


We move fast and constantly stay ahead of the curve. We have optimised our operations for swift, yet effective responses to retail, e-commerce, and distribution challenges.


We breathe beauty and live luxury in all that we do, motivated by the delight and the impact our business brings to consumers across our 15 markets.



We overcome challenges together as One Team, One Luxasia. From our back-office to our counter front, we constantly improve ourselves to deliver better results.


We dare to try new things. Courage fosters an environment of open communication for effective problem-solving and quicker improvements.


We abandon status quo, challenge assumptions, and evolve into better versions of ourselves to become Asia Pacific’s Beauty Omni Leader.




A true-blue entrepreneur at heart, Patrick founded Luxasia over 30 years ago.

He is a veteran in the beauty industry and his passion drives him to continually search for the next beauty revolution and new ways of evolving businesses. Patrick is a firm believer in the power of people and core values in creating a successful organisation. He is an advocate that our past success doesn’t guarantee our future and encourages our teams to constantly innovate to stay ahead of the game.

Patrick Chong
A passionate digital leader with a proven track record in transforming companies.

Wolfgang is highly regarded and has deep expertise in the logistics, e-commerce and digital industry. Exceedingly driven and entrepreneurial, Wolfgang is constantly innovating fresh ideas, technologies and processes to challenge and improve the status quo. ‘Business As Usual’ does not exist for him. A genuine people leader, he believes in empowerment and eliminating ‘silos’ and hierarchies to create a conducive environment for experimentation and expression of diversity.

Dr. Wolfgang Baier
Rajiv Ramani
Chief Financial Officer
Satyaki Banerjee
Chief Operations Officer
Karen Ong
Regional Managing Director (Singapore, Malaysia, Thailand, and Vietnam) & Country Manager, Singapore
Alwyn Chong
Regional Managing Director (Indonesia & Philippines)
Sabrina Chong
Group Head, Corporate Development - Singapore
Chan Wing Git
Group Head, Talent & Excitement
Avis Easteal
Regional Head, Consumer
Jitha Thathachari
Head, Business Development & Head, Transformation
Shan Chen
Deputy Country Manager, Singapore
Cindy Poh
Country Manager, Malaysia
Nguyen Ngoc Phong Dinh
Country Manager, Vietnam
Nessy Wisesa
Country Manager, Indonesia
Srocha Zbinden
Country Manager, Thailand
Aileen Jen
Country Manager, Taiwan
Nicholas Gorick
Managing Director, Oceania
Betty Liyau
Head, Emerging Markets
Eileen Tan
Deputy Chief Financial Officer
Kate Ang
Regional General Manager, Fragrances
Raman Arora
Head, Omnichannel Technology
Wilfred Lam
Head, Supply Chain
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The Luxasia Foundation aims to make a sustainable difference to our community, particularly in improving the lives of women from our beneficiaries. The Foundation also seeks to groom the leaders of tomorrow by offering scholarships and awards to outstanding undergraduates.

Our Initiative
We provide under-privileged women with sponsorship to attend beauty and cosmetics courses, equipping them with the necessary skills for employment in the beauty industry. We hope this paves the way for them towards a meaningful career in beauty with sustainable income.
Job Placement
Upon graduation from the courses, the Foundation assists with job placement exercises and on-the-job training within the company to ready them for customer-facing roles as brand ambassadors – our Customer Engagement Officers (CEOs).
Scholarships & Awards
The Foundation partners with SPRING to give back through its Executive Development Scholarship that helps nurture young dynamic individuals into future business leaders. Through this, we fund outstanding undergraduates by supporting their full-time studies in the local universities. Upon graduation, the scholars are offered roles in Luxasia.

We also give back through the Luxasia VIE Award which recognises top undergraduates who exhibit Vitality (V), Innovativeness (I), and an Enterprising spirit (E). Candidates are selected based on their academic achievements, leadership potential, as well as their contribution in student and community activities.
Local Initiatives across Asia Pacific
Luxasia empowers its local offices across 15 Asia Pacific countries to run local community efforts that makes a difference to the lives of women in their countries. In line with our corporate vision, we focus mainly on women in need. Our efforts touch the lives of those who are struggling with disabilities, those who are under - privileged, and those who need assistance in finding jobs, particularly in the beauty industry.


What We Do
We bring beauty and luxury brands to Asia Pacific Consumers through Retail, E-Commerce and Distribution channels.
Our Latest Updates
Find out more insights about our business and Leaders in local, regional and international trade publications.