Fresh is pure beauty.

Founded in 1991 by Lev Glazman & Alina Roytberg, Fresh takes an alchemistic approach to beauty. Its combination of innovative natural ingredients, time-honoured beauty rituals, and modern science offers a sensorial experience with undeniable results that is completely unique to Fresh.

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We live to bring beauty and luxury experiences that excite our Consumers and Brand Partners.
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Backed by an inclusive culture of respect and trust, we collaborate across countries to excel together as One Team, One Luxasia.