In 1933, René Lacoste, a French tennis legend, had discovered the strength of the crocodile, which later on inspired the first brand name logo on the front of world’s most iconic pieces of clothing – the LACOSTE L.12.12 polo shirt. Several decades later his logo has taken on another exciting role. In 1984, Lacoste Pour Homme, the first LACOSTE male fragrance, was created for all René Lacoste’s followers, the men who have the style embodied in the crocodile: men of class, reliance, and elegance. In addition to this classic line, there are also other successful lines of LACOSTE fragrance which capture a young and lively spirits, including EAU DE LACOSTE and PINK collection.


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