Founded in New York City in 1837, Tiffany & Co. is one of the world’s premier jewelers and America’s luxury house of design. An iconic brand with a rich storied heritage, Tiffany has defined style with its visionary artistry, innovative craftsmanship and imaginative wit.
The next chapter of Tiffany & Co. — bold, provocative and completely unexpected, an iconic identity stripped to its core in a powerfully modern way. In the spirit of keeping Tiffany close, the new artisanal fragrance unleashes the essence of the brand in all of its purity—just bare skin, a scent, a touch of jewellery and one iconic colour. This is an exercise in modern perfumery, transforming nature by carefully taking from it precisely those notes we’re interested in and composing a powerful new essence.
As a subtle nod to the sensory experience of the fragrance, the images center on the pulse points of the body—the neck, the wrists, behind the ears—conjuring that transformative moment when scent makes contact with bare skin. The crystal bottle, gleaming with a hint of blue juice, is reminiscent of iconic Tiffany jewels, ultimately reminding us that all you need is blue.