Aveda is the leading premium botanical haircare and skincare brand with professional authority. Aveda uses 95% or more naturally derived ingredients in all its product formulation infusing ayurvedic tradition and modern botanical innovation, connecting professionals and consumers with beauty, wellness and nature. Aveda believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. we find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. we also believe that profit and environmental responsibility will increasingly work together as more industries find out that "nature works" for both sustainability and the bottom-line.