Hugo Boss Fragrances stand for living out one’s ideas of success represented in 3 main pillars; BOSS Black, BOSS Orange, and HUGO. BOSS BLACK: Living out one’s ideals of success. Inspired by HUGO BOSS’ core fashion brand that stands for clear-cut contemporary design, specially selected fabric qualities, and high-quality detail. BOSS ORANGE: The feel-good fragrance for liberated souls. A truly “feel-good” fragrance for people who are not afraid to follow their passions and wear their hearts on their sleeve. HUGO: Unconventional urban attitude matched with confident avant-garde style. Designed for men and women with a modern urban attitude, embodying an avant-garde yet confident style.