Since 1828, Guerlain has created mythical products for the most demanding men and women, skincare products with prodigious effects stemmed from the most advanced research; a dream-like range of make-up that takes into consideration everything from your face to your eyes and lips; legendary fragrances that foster values of luxury and elegance with incomparable sensuality and audacity.
Successful re-launch of the reinvented Rouge G lipstick range in 2018, enhanced by eye-catching pop-ups and PR events. This led to a manifold increase in sales across all department stores and other retail channels.
A double-digit increase in both sales and retail productivity in 2018. In 2019, L’Essentiel PR campaign generated 15 million social impressions within two hours.
Sustained investments into brand-building with novel pop-ups, attractive animations, and consumer activation campaigns to build brand awareness and enhance sales.