Since 1828, Guerlain has created mythical products for the most demanding men and women, skincare products with prodigious effects stemmed from the most advanced research; a dream-like range of make-up that takes into consideration everything from your face to your eyes and lips; legendary fragrances that foster values of luxury and elegance with incomparable sensuality and audacity.

Fragrances, Skincare and Cosmetics
Brand Growth Journey Stage
Malaysia, Philippines, Singapore, Vietnam
“Luxasia is a strong regional brand-building partner who delivers results. The ongoing close collaboration between both the teams of Guerlain and Luxasia enables growth and market share gain across the region.”
Laurent Besse
Guerlain, Asia Pacific Travel Retail and Export Director


  • Guerlain and Luxasia have an ongoing successful brand-building partnership for 15 years and counting. Guerlain is a hallmark brand with a three-axis relationship – fragrances, skincare, and cosmetics
  • Being a recognised luxury beauty brand in Southeast Asia, the team seeks to continually strengthen Guerlain’s market position


  • Creating refreshing and authentic consumer engagements on both retail and social fronts
  • Improving both retail presence and performance in all markets
  • Generating sales growth in both developed and developing beauty markets

Luxasia's Value-add


Successful re-launch of the reinvented Rouge G lipstick range in 2018, enhanced by eye-catching pop-ups and PR events. This led to a manifold increase in sales across all department stores and other retail channels.


A double-digit increase in both sales and retail productivity in 2018. In 2019, L’Essentiel PR campaign generated 15 million social impressions within two hours.

Philippines & Vietnam

Sustained investments into brand-building with novel pop-ups, attractive animations, and consumer activation campaigns to build brand awareness and enhance sales.