Perfume has been a part of the brand’s history since the 1930s. In 1949, Hermès debuted their first perfume: Eau d’Hermès. Hermès perfumes became a subsidiary in 1961, the same year they introduced their fragrance Calèche, a masterpiece that instantly transformed Hermès fragrances into one of the main players on the stage of modern perfumery. Every creation tells a story, and opens up an imaginary world. Through its perfumes, Hermès demonstrates the excellence of its craftsmanship, artistry, and creative freedom.
Accomplished double-digit increase in both sales and retail productivity in 2018. Achieved successful Twilly launches leading to unprecedented sales achievements at prime animation areas
Secured a prime location on the floor at Singapore's leading department store Redeveloped storefront to an impressive flagship store, leading to doubled sales growth over two years
