Peter Thomas Roth

Peter Thomas Roth’s comprehensive collection of products is designed to treat every skin concern, including breakouts, fine lines, hyperpigmentation and redness.

His brand philosophy is simple: Create breakthrough formulas by combining potent ingredients and traditional Hungarian skincare philosophies with advanced technology for effective products that deliver.

Category

Skincare and Cosmetics

Brand Growth Journey Stage

Expansion

Presence

China, Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand

“For over a decade, we’ve had the honor of growing our brand in China with a business partner who has believed in our brand and team since day one. More recently, we’ve expanded or relationship with Luxasia throughout Asia Pacific, as our China business continues to flourish. Luxasia’s trademark for success has been open communication, very close collaboration, and true understanding of the local markets which enable us to unlock massive brand potential together, wherever we go. We value this long-standing partnership and the incredible corporate and local teams they have.”

June Jacobs

President, Peter Thomas Roth Clinical Skin Care

Overview

To gain wider brand recognition and improve receptivity of products among the Chinese consumers

Challenges

Creating engaging and compelling brand campaigns across the different social, digital, and physical platforms
Fine-tuning supply chain processes to effectively manage demand-planning and fulfillment
Delivering product lines that better suit the wants of Chinese consumers

Luxasia's Value-add

Growth in Retail Sales & Consumer Data Collection

Achieved double-digit retail sales growth coupled with a triple-digit increase in consumer data collection within a one-year period.

360-Marketing Boosted By Local Popular Platforms

Launched 360-marketing campaigns across Chinese e-commerce and social platforms, with Douyin dance contests and Weibo engagements for strengthened viral effect. Engaged popular and carefully curated celebrity figures, as well as multiple Key Opinion Leaders to drive brand awareness and sales through elaborated, large-scale events.

In-Market Feedback Driving Successful Product Development

Provided insights based on actual in-market consumer feedback to co-develop an anti-ageing product range, Unwrinkle, specifically for the Chinese market. This enabled Peter Thomas Roth to become the No. 1 exclusive skincare brand in Sephora China.