Peter Thomas Roth’s comprehensive collection of products is designed to treat every skin concern, including breakouts, fine lines, hyperpigmentation and redness.
His brand philosophy is simple: Create breakthrough formulas by combining potent ingredients and traditional Hungarian skincare philosophies with advanced technology for effective products that deliver.
Achieved double-digit retail sales growth coupled with a triple-digit increase in consumer data collection within a one-year period.
Launched 360-marketing campaigns across Chinese e-commerce and social platforms, with Douyin dance contests and Weibo engagements for strengthened viral effect. Engaged popular and carefully curated celebrity figures, as well as multiple Key Opinion Leaders to drive brand awareness and sales through elaborated, large-scale events.
Provided insights based on actual in-market consumer feedback to co-develop an anti-ageing product range, Unwrinkle, specifically for the Chinese market. This enabled Peter Thomas Roth to become the No. 1 exclusive skincare brand in Sephora China.