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Safilo

Safilo Group is leader in eyewear market segment and is one of the largest manufacturers of premium sunglasses and optical frames in the world.

Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior Italian craftsmanship expertise dating back to 1878.

Category
Luxury Lifestyle
Brand Growth Journey Stage
Entry
Presence
Taiwan

Overview

  • Previously in Taiwan, Safilo Group engaged different distributors for their brand portfolio
  • Since Q2 2018, Luxasia Taiwan became the exclusive distributor for the entire Safilo eyewear brand portfolio

Challenges

  • Being an extremely fragmented market, Taiwanese consumers’ preferences differ across the segments of luxury, contemporary and mass-cool
  • Strong competition of market share from fashion brands, designer eyewear brands, as well as local, private labels
  • Complex eyewear registration and safety regulations in Taiwan to be complied with, prior to any launch

Luxasia's Value-add

Doubled Market Reach Across Multiple Channel Formats

Achieved a two-fold increase in the points-of-sale across chain stores, boutiques, departments stores, and online channels within seven months.

Launched Numerous Brands In One Year

Launched more than 10 Safilo brands across the various eyewear segments of luxury, contemporary, and mass-cool within the first year of partnership, leveraging on the engagement of local Key Opinion Leaders at launch events.

Became A Regional
E-commerce Partner

Luxasia has won the rights to develop Safilo brands' online presence further on third-party marketplaces in Singapore and Malaysia in Q3 2019, in addition to the Taiwan partnership.

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