Salvatore Ferragamo is one of the world’s most important and best known ‘Made in Italy’ luxury brands. It stands for consolidated craftsmanship and creative innovation – two factors of excellence identifying the brand which have developed considerably over the years but always in perfect keeping with their origins.
Originally founded 1927 and achieving fame as a shoemaker, Salvatore Ferragamo is now one of the world’s leading designers, producers and distributors of luxury shoes, leather goods, accessories, fragrances and apparel for men and women.
Luxasia delivered a well-performing partnership since 2005 with Ferragamo by delighting consumers in Southeast Asia, as well as Hong Kong and Taiwan, with their Fragrances. In 2016, the business scope expanded to China to reach deeper into the North Asia region, where the partnership flourished to the next level.
Leveraged on strong relationships with multiple channel partners that operate different retail formats to expand Ferragamo's brand presence to multiple hundreds of doors. Luxasia's collective brand-building efforts were recognised at the annual Ferragamo conference in 2019.
Experienced double-digit growth in China, driven by the many consumer engagement events, pop-ups, amplifying the viral impact of campaigns through the use of relevant Key Opinion Leaders across social platforms.
Maximised brand management and supply chain synergies within the North Asia organisation to deliver even better business results for Ferragamo collectively, with the addition of China in 2016 to the longstanding partnership scope (Southeast Asia, Taiwan, and Hong Kong since 2005).