in cultivating an audience for your brands in Asia.
1986 marked the arrival of the Luxasia Group, and our foray into the distillation of the fine and unique in the beauty industry. With a penchant for all that is distinct, our portfolio is sharp, and calculated to capture a vision that endeavours to bring new tastes to Asia.
Forging our own course in the fine art of selection, we are strict when it comes to delighting our customers. Besides our crop of diverse and trusted Principals: Beiersdorf, Burberry, Clarins, Ferragamo, Shiseido Group, P&G and PUIG Group, just to name a few, it is our joint ventures with the Coty Group and the LVMH Group which cater for an enviable relationship. Together, we extend our reach, so that our customers can extend theirs.
Navigating unchartered territories is continually unpredictable, and it takes an incredibly talented and dedicated team of like-minded individuals to form the backbone of our exacting standards. As game-changers, our teams from Singapore, Malaysia, Taiwan, Hong Kong, China, India, Indonesia, Philippines, Thailand, Vietnam and Myanmar lend us their local expertise, which allow us to marry the local nuances with global perspectives.
Established at the forefront of the beauty realm, we know what it takes to be inspired. But more than that, we are in the art of constantly re-inventing ourselves; to truly blanket our customers and clients with a surprise and delight that spells of, unforgettable.
We are the Market Makers
Market intelligence, unique insights and rigorous data analytics underlie the cerebral core of how we think and act, but it takes a connoisseur of beauty’s finest to be attuned to the unique market for each brand. New ways of forging trusted relationships with our customers is identified, formulated, and carefully tailored to fit every brand’s exclusiveness.
The unrequited desires of our consumer are uncovered and satisfied. As Thought Leaders, we serve our Partners at a sophisticated level, and assist their navigation of this exciting region. Asia is our backyard. We know the land.
We build brands
As Market Makers, we focus our pursuits on the long-term development of our trusted brands. The unshakeable vision, vast experience and strengthened relationships with our distribution partners that cements the future positioning of these brands, and their equity.
The invested long-term development of these brands and our understanding of their positioning is converted into a steady acquisition of consumers, who in turn sustain and enhance brand value.
We are the region’s beauty leaders
Our Team at Luxasia tackles the industry’s challenges with a single-minded purpose; to continually inspire our customers. The fine art of selection and introduction of new tastes to the world lie at the heart of everything that we do. We familiarise our customers with beauty’s finest, immersing them in a retail experience that delights and excites.
We invest in our relationships
Every relationship forged is important to us. Built upon mutual trust, respect and fair-dealing, our long-standing partnerships with all our key stakeholders form the backbone of our exacting standards and success.
Nurtured over time, our steadfast commitment to these relationships has weathered challenging environments, and together, we’ve cultivated a lasting investment that is never too small or insignificant.
We leverage on technology
The advent of technology is embraced at the centre of our operational systems. We take the view that as the world progresses, new technological innovations become the key enabler which drives our business forward, streamlines our workflow and empowers our Teams with a competitive edge.
The SAP platform is utilised across all countries, to achieve a business velocity marked by efficient collaborations enforced by maximum insights. Video conferencing has also transformed the manner in which we collaborate and share ideas, unifying and synchronising the collective efforts of our distributed Teams.
Behind the Luxasia way lies five integral brand values which set us apart.
We are uncompromising when it comes to the pursuit of excellence. The intuitive awareness that our past success does not guarantee our future ensures that our focus is maintained on the strive to constantly outdo ourselves.
The entrepreneurial spirit is in our DNA. Acutely perceptive to the needs of our markets, we are on the constant lookout to scale new heights and realise novel ideas. Achieving new breakthroughs by creating demand through innovation, we redefine the boundaries of what has always been deemed impossible.
We are dedicated in our respect for others. A deep sense of satisfaction is derived from treating people right, being fair in our deailings and fulfilling our end of the promise. To all our Brand Owners, Principals, Business Partners, Customers and Employees, it is with this mutual respect that we have committed to build our relationships upon.
We are passionate in what we do. And because we love what we do, the commitment, tenacity, initiative and sense of ownership to see things through are all second nature to us.
Our Team at Luxasia is part of our family. Everyone matters. Our mission is to make a positive difference in every woman’s life through our everyday actions; not merely as a social obligation but a dedication, which is true to our hearts.