This Is
Luxasia
We Drive
Omnichannel Brand Success
LUXASIA is the leading beauty omnichannel brand-building in Asia Pacific, partnering more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management.
Since 1986, we have driven brand success for the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). At the core of our business is a diverse and dynamic #OneTeam of 2700 talents who shape the face of luxury beauty and delight consumers daily across our growing footprint of 15 markets.
THINK GLOBAL, LIVE LOCAL
We have an illustrious track record of launching brands and growing them successfully while staying true to the brand’s ethos across all markets. This is founded on our ability to adapt global brand demands to effective local execution, while expertly navigating each market’s cultural, consumer, and operational nuances.
We
DRIVE BRANDS
DEVELOP TALENTS
DELIGHT CONSUMERS
AS THE LARGEST BEAUTY OMNI-DISTRIBUTION PLATFORM IN ASIA PACIFIC
Core Values
THAT DEFINE US
We commit to these seven core values (RESPECT), as individuals, and as an organisation.
Respect
Respect is the overarching value that guides the way we work at LUXASIA. We treat each other as #OneTeam as we drive brands, develop talents, and delights consumers together. We embrace differences, appreciate one another, and engage with empathy. We are diverse yet inclusive because we are stronger together.
Entrepreneurship
Entrepreneurship is our roots and is also a part of our DNA. We break new grounds, explore new ideas, and try new things, while being frugal and sensible. We take initiative and push the boundaries of what is possible in spite of constraints. We treat the business as our own and drive the best results.
Speed
Beyond knowing how things are changing, we adapt fast and stay ahead of the curve in our business. We know how market, consumers, and the omnichannel ecosystem are evolving. Our speed enables us to move fast ahead, lead the change, and be the masters of our future.
Passion
We are fuelled by an intrinsic drive arising from our love for luxury beauty - brands, consumers, and our omnichannel ecosystem. We know our significance in our industry and are motivated to create value for all stakeholders - to drive brands, develop talents, and delight consumers every day.
Excellence
We are uncompromising in our pursuit of excellence. We become the largest beauty omni-distribution platform by being the best in all we do. Past successes do not guarantee our future. Hence, we strive to always outdo ourselves and deliver exceptional value to all who trust us.
Courage
We take calculated risks to achieve breakthroughs. We dare to innovate. Even if we fail, we learn and rise again. We are brave enough to take responsibility for our mistakes. We also speak up respectfully when we disagree. This courage is the foundation of resilience amid challenges.
Transformation
Change is the only constant. In our industry, we win by continuously transforming ourselves - both our capabilities and our mindsets. We transform so that we can become a better individual, a better company, a better value-adding partner and a better contributor to the world around us.
OUR JOURNEY
MILESTONES
Meet Our
Leadership
Team
Chairman
Patrick Chong
A true-blue entrepreneur at heart, Patrick founded LUXASIA over 30 years ago.
He is a veteran in the beauty industry and his passion drives him to continually search for the next beauty revolution and new ways of evolving businesses. Patrick is a firm believer in the power of people and core values in creating a successful organisation. He is an advocate that our past success doesn’t guarantee our future and encourages our teams to constantly innovate to stay ahead of the game.
Group Chief Executive Officer
Dr. Wolfgang Baier
A passionate digital leader with a proven track record in transforming companies.
Wolfgang is highly regarded and has deep expertise in the logistics, e-commerce and digital industry. Exceedingly driven and entrepreneurial, Wolfgang is constantly innovating fresh ideas, technologies and processes to challenge and improve the status quo. ‘Business As Usual’ does not exist for him. A genuine people leader, he believes in empowerment and eliminating ‘silos’ and hierarchies to create a conducive environment for experimentation and expression of diversity.
Satyaki Banerjee
Lin Nah Tan
Alwyn Chong
Sabrina Chong
Jitha Thathachari
Jennifer Lim
Shan Chen
Marina Khong
Nguyen Ngoc Phong Dinh
Srocha Zbinden
Lia Amelia
Barbs Miravalles
Nicholas Gorick
Praseed Changarath
Leigh Han
Chester Tsung
Eileen Tan
Karen Kwek
Kate Ang
Raymond Tan
Heidi Felicia
Wilfred Lam
MAKING A
DIFFERENCE
The LUXASIA Foundation aims to make a sustainable difference to our community, particularly in improving the lives of women from our beneficiaries.
Our Sustainability efforts are driven at two fronts – the LUXASIA Foundation and also by our operating entities all across Asia Pacific. Based on selected goals from the 17 United Nations Sustainable Development Goals that resonate with our business, our efforts are categorised into People, Planet, and Society, covering the dimensions of diversity & inclusion, women empowerment, societal equality, assistance to the under-privileged & at-risk communities, environmental consciousness, and people development (i.e. growing our LUXASIANS).
Some of our Sustainability efforts:
- Partnership with luxury beauty brands on their Sustainability efforts e.g. AVEDA for clean water & water conservation
- Sponsorship of Make-up skills accreditation courses for under-privileged women
- Financial support for halfway homes helping young women at-risk
- Manpower & financial aid for NGOs such as the Down Syndrome Association and Action for AIDS
- Mentorship and networking for young women in local universities
- Manpower & financial aid for orphanages and low-income communities
Read more about our Sustainability-related policies here.
WHAT OTHERS SAY ABOUT US
MEDIA CENTRE
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