Omnichannel Brand Success
LUXASIA is the leading beauty omnichannel brand-building in Asia Pacific, partnering more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management.
Since 1986, we have driven brand success for the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents who shape the face of luxury beauty and delight consumers daily across our growing footprint of 15 markets.
THINK GLOBAL, LIVE LOCAL
We have an illustrious track record of launching brands and growing them successfully while staying true to the brand’s ethos across all markets. This is founded on our ability to adapt global brand demands to effective local execution, while expertly navigating each market’s cultural, consumer, and operational nuances.
AS THE LARGEST BEAUTY OMNI-DISTRIBUTION PLATFORM IN ASIA PACIFIC
THAT DEFINE US
We commit to these seven core values (RESPECT), as individuals, and as an organisation.
A true-blue entrepreneur at heart, Patrick founded LUXASIA over 30 years ago.
He is a veteran in the beauty industry and his passion drives him to continually search for the next beauty revolution and new ways of evolving businesses. Patrick is a firm believer in the power of people and core values in creating a successful organisation. He is an advocate that our past success doesn’t guarantee our future and encourages our teams to constantly innovate to stay ahead of the game.
Group Chief Executive Officer
Dr. Wolfgang Baier
A passionate digital leader with a proven track record in transforming companies.
Wolfgang is highly regarded and has deep expertise in the logistics, e-commerce and digital industry. Exceedingly driven and entrepreneurial, Wolfgang is constantly innovating fresh ideas, technologies and processes to challenge and improve the status quo. ‘Business As Usual’ does not exist for him. A genuine people leader, he believes in empowerment and eliminating ‘silos’ and hierarchies to create a conducive environment for experimentation and expression of diversity.
Nguyen Ngoc Phong Dinh
The Luxasia Foundation aims to make a sustainable difference to our community, particularly in improving the lives of women from our beneficiaries.
Our Sustainability efforts are driven at two fronts – the LUXASIA Foundation and also by our operating entities all across Asia Pacific. Based on selected goals from the 17 United Nations Sustainable Development Goals that resonate with our business, our efforts are categorised into People, Planet, and Society, covering the dimensions of diversity & inclusion, women empowerment, societal equality, assistance to the under-privileged & at-risk communities, environmental consciousness, and people development (i.e. growing our LUXASIANS).
Some of our Sustainability efforts:
- Partnership with luxury beauty brands on their Sustainability efforts e.g. AVEDA for clean water & water conservation
- Sponsorship of Make-up skills accreditation courses for under-privileged women
- Financial support for halfway homes helping young women at-risk
- Manpower & financial aid for NGOs such as the Down Syndrome Association and Action for AIDS
- Mentorship and networking for young women in local universities
- Manpower & financial aid for orphanages and low-income communities
We provide under-privileged women with sponsorship to attend beauty and cosmetics courses, equipping them with the necessary skills for employment in the beauty industry. We hope this paves the way for them towards a meaningful career in beauty with sustainable income.
Upon graduation from the courses, the Foundation assists with job placement exercises and on-the-job training within the company to ready them for customer-facing roles as brand ambassadors – our Customer Engagement Officers (CEOs).
The Foundation partners with SPRING to give back through its Executive Development Scholarship that helps nurture young dynamic individuals into future business leaders. Through this, we fund outstanding undergraduates by supporting their full-time studies in the local universities. Upon graduation, the scholars are offered roles in Luxasia.
We also give back through the Luxasia VIE Award which recognises top undergraduates who exhibit Vitality (V), Innovativeness (I), and an Enterprising spirit (E). Candidates are selected based on their academic achievements, leadership potential, as well as their contribution in student and community activities.
Luxasia empowers its local offices across 15 Asia Pacific countries to run local community efforts that makes a difference to the lives of women in their countries. In line with our corporate vision, we focus mainly on women in need. Our efforts touch the lives of those who are struggling with disabilities, those who are under – privileged, and those who need assistance in finding jobs, particularly in the beauty industry.