Contact
21 Dec 2020
Industry Talks: Karen Ong, Luxasia's Regional MD on the Escentials success story & the Group's transformation

Escentials, the retail concept for niche beauty brands owned by Asian distribution company Luxasia Group, has seen its online business grow to 60% of sales in just four years. Karen Ong tells BW Confidential about how the Escentials brand made the transition to omnichannel player and discusses the opportunities and challenges of digital transformation.

Read More

More reads

Year : All
2021
  • 19 Mar 2021
    For the Malaysian beauty industry, selling online and offline is the way forward
    Read More
  • 21 Feb 2021
    LUXASIA brings Shiseido to Sri Lanka (video coverage)
    Read More
  • 19 Feb 2021
    Luxasia aims to lead luxury beauty’s growth in Sri Lanka
    Read More
  • 17 Feb 2021
    Luxasia looks to double By Terry’s China sales in 2021
    Read More
2020
  • 23 Dec 2020
    Luxasia wins at the Asia eCommerce Awards 2020 for the second year running
    Read More
  • 21 Dec 2020
    Industry Talks: Karen Ong, Luxasia's Regional MD on the Escentials success story & the Group's transformation
    Read More
  • 13 Dec 2020
    Luxasia's Regional MD, Karen Ong, featuring escentials & the psychology of gifting during this exceptional year of 2020
    Read More
  • 01 Oct 2020
    Now Tech: E-Commerce Enablers For Southeast Asia Marketplaces, Q4 2020
    Read More
  • 25 Aug 2020
    Luxury in time of crisis - By Terry and Luxasia embark on Asia expansion despite pandemic
    Read More
  • 11 Aug 2020
    Luxasia's Karen Ong on eye make-up, skincare products enjoy sales boost during pandemic
    Read More
  • 19 Jun 2020
    Interparfums Asia-Pacific and Luxasia donate fragrance to Singapore’s healthcare workers
    Read More
  • 15 Jun 2020
    Luxasia's Wolfgang Baier on the impact of COVID-19 on fashion and beauty retailers
    Read More
  • 18 May 2020
    Shiseido partners Luxasia to expand reach into Sri Lanka
    Read More
  • 04 May 2020
    Interview with Luxasia Group CEO, Wolfgang Baier
    Read More
  • 30 Apr 2020
    SS20 Virtual Sephora Day Article, featuring Luxasia's strong partnership with Sephora in China
    Read More
  • 17 Mar 2020
    Keeping the team together: Luxasia implements measures to safeguard jobs amid COVID-19 crisis
    Read More
  • 06 Mar 2020
    Luxasia CEO Dr Wolfgang Baier on escentials' third new store opening and beauty face masks
    Read More
  • 03 Mar 2020
    Wolfgang Baier, Luxasia Group CEO, on Asia Pacific Beauty & Retail, 2020 outlook & trends
    Read More
2019
  • 29 Nov 2019
    Skincare is The Growth Engine For Beauty Sector (Radio)
    Read More
  • 28 Nov 2019
    Luxasia clinched top award for 'Best eCommerce Customer Service' and two Bronze awards at the 2nd Asia eCommerce Awards 2019
    Read More
  • 30 Oct 2019
    Group CEO, LUXASIA, Dr Wolfgang Baier, " We are Selling Dreams!”
    Read More
  • 21 Oct 2019
    Under the Influence of Social Media Influencers
    Read More
  • 07 Oct 2019
    Beauty in China Continues to Grow
    Read More
  • 19 Sep 2019
    Dr Wolfgang Baier - Luxasia CEO and the Growth of the Vietnam Beauty Market
    Read More
  • 19 Aug 2019
    Are Singapore’s Millennials Giving Up Luxury Make-up and Beauty Brands in Favour of Local Retailers?
    Read More
  • 31 Jul 2019
    Revolutionising the Beauty Business with Technology and Teamwork
    Read More
  • 22 Jul 2019
    Keeping Ahead of Challenges
    Read More
  • 09 Jul 2019
    CEO Talks: Luxasia’s Wolfgang Baier’s All-around Asian Beauty Strategy
    Read More
  • 30 Jun 2019
    Halal Cosmetics Regulatory Developments in Indonesia, featuring Luxasia Indonesia's Country Manager
    Read More
  • 28 Jun 2019
    Tina Sabarre, Luxasia Philippines' Country Manager, speaking on the ABS-CBN News Channel
    Read More
  • 26 Jun 2019
    Luxasia on Asia Pacific's Luxury Beauty Trends and its North Asia Strategy
    Read More
  • 14 Jun 2019
    Luxasia's Growth into Luxury Eyewear in Taiwan - 新加坡香水代理大王為何要在台灣賣眼鏡?
    Read More
  • 14 Jun 2019
    Luxasia Sees Growing Market in the Philippines for Luxury Beauty Products
    Read More
  • 05 May 2019
    Interview with Luxasia Group CEO, Dr. Wolfgang Baier
    Read More
  • 01 May 2019
    Infographic: Asia Pacific's Market Challenges & How Luxasia Helps Brands Enter and Grow
    Read More
  • 30 Apr 2019
    Doubling Luxasia China's Business in Two Years (and more) - 2年在中国市场销售翻倍,5月将在中国开出首家实体店
    Read More
  • 22 Apr 2019
    Case Study: Luxasia Builds an Omnichannel Platform for Luxury Brands in Asia Pacific
    Read More
  • 07 Mar 2019
    Winning at Cross Border E-commerce - Report co-produced by Etail Asia and Vinculum
    Read More
  • 11 Feb 2019
    Omni-channel Retail Still Sweet for Luxasia’s Baier
    Read More
  • 31 Jan 2019
    Industry Insider on Beauty: Hey, Good Looking
    Read More
2018
  • 22 Dec 2018
    Personalisation Reigns in Singapore’s Beauty Retail Landscape
    Read More
  • 05 Nov 2018
    Luxasia Goes Live with ETP Omni-channel Solution
    Read More
  • 26 Oct 2018
    Singapore’s Luxasia Poised for Ambitious Expansion in Vietnam
    Read More
  • 16 Oct 2018
    The Hot Seat with Dr. Wolfgang Baier on Money FM 89.3
    Read More
  • 01 Oct 2018
    Leading the Pack in Transformational Trade - SMU ITI's "The Future of Trade"
    Read More
  • 01 Oct 2018
    Luxasia Expands to Australia and New Zealand with Majority Share Ownership of Pacific SMM
    Read More
  • 03 May 2018
    People at the Heart of Transformation
    Read More
  • 01 Jan 2018
    Cult Favourites from Asia's Growing Beauty Community
    Read More
2017
  • 09 May 2017
    Luxasia and Anchanto to Advance E-commerce Beauty
    Read More
  • 23 Jan 2017
    Luxasia Teams Up with Puig to Grow Presence in Asia
    Read More
2016
  • 18 Aug 2016
    Wolfgang Baier Joins Luxasia as CEO as it Turns to E-commerce
    Read More
  • 08 Aug 2016
    Interview with Luxasia's Founder Patrick Chong: Beauty is This Man's World
    Read More