Escentials, the retail concept for niche beauty brands owned by Asian distribution company Luxasia Group, has seen its online business grow to 60% of sales in just four years. Karen Ong tells BW Confidential about how the Escentials brand made the transition to omnichannel player and discusses the opportunities and challenges of digital transformation.
This Silver win for Best in eCommerce (Brands) – Beauty crowns Luxasia’s year of strong eCommerce growth and performance; one that earned a Forrester mention. Read the full Press Release here.
Luxasia is very proud to be recognised as a Mid-sized Regional Full-service Provider for e-commerce in this research report by Forrester, “Now Tech: E-Commerce Enablers For Southeast Asia Marketplaces, Q4 2020”. This is testament to our end-to-end e-commerce enablement competencies in multiple countries in Southeast Asia for these five key categories: e-commerce strategy, store operations, marketing, supply chain and logistics, and customer service.
Luxasia Group CEO, Dr. Wolfgang Baier tells BW Confidential about the measures the company has implemented to weather the COVID-19 crisis and gives his views on how the pandemic will influence digital, retailing and consumers in Asia Pacific over the long term.
