Luxasia Group CEO, Dr. Wolfgang Baier tells BW Confidential about the measures the company has implemented to weather the COVID-19 crisis and gives his views on how the pandemic will influence digital, retailing and consumers in Asia Pacific over the long term.
Channel NewsAsia (CNA) approached Luxasia, the leading voice for luxury beauty and retail in Asia Pacific, to discuss the post-COVID-19 industry outlook with our Group CEO Dr. Wolfgang Baier. Luxasia stands ready to take advantage of all profitable opportunities, together with our many partners, with calibrated pragmatism. The beauty market of the future lies here in Asia Pacific, COVID-19 notwithstanding.
WWD China wrote a broader article about the inaugural SS20 Virtual Sephora Day, and featured our collaboration with Sephora as one of their important and longstanding partners. It showcases our brand success story of Peter Thomas Roth in China and also teased about the new launch of By Terry in Sephora China come mid-2020.
Our Group CEO, Dr. Wolfgang Baier shares about how Luxasia effectively navigates Asia Pacific’s highly fragmented beauty industry, successfully builds brands, and resonantly connects with local consumers in each market with Retail in Asia.
